CONCEPT
This sting concept was inspired by mobile app design, which is new territory to me. CBC News' current style guide constantly asks to use strong photography as opposed to graphic representations whenever possible. I decided to use weather/environment imagery that was generic enough so it could be used across the country. With CBC News gearing towards the digital realm, I decided to use vector weather icons. Along with using CBC News' font options (Stag and Din), this was the layout and concept I came up with.
CBC News Weather Sting Concept
Creative/Animation: Earl Cabuhat
Icon Design/Animation: Darcy Hunter
MOTION TESTS
CBC News Weather concept gif 01 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept gif 02 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept gif 03 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept gif 04 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept gif 05 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept gif 06 animation motion design winnipeg canada mograph 2D graphic
STYLEFRAMES
CBC News Weather concept styleframe 01 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept styleframe 02 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept styleframe 03 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept styleframe 04 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept styleframe 05 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept styleframe 06 animation motion design winnipeg canada mograph 2D graphic
CBC News Weather concept styleframe 07 animation motion design winnipeg canada mograph 2D graphic
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